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About M Monica Novo

Renowned for her innovative marketing strategies and strategic acumen, M. Monica Novo is widely recognized as a leading authority in New York's real estate sector, particularly revered among residential developers. Her distinguished portfolio includes the representation of iconic conversions and ground-up projects, along with a proven track record in negotiating successful transactions for numerous commercial properties and parcels. Playing an integral role in esteemed development teams collaborating on upcoming projects designed by renowned architects such as Enrique Norton, Tsao & McKown, and Cetra Ruddy, Monica leverages her visionary perspective to craft vibrant urban spaces tailored to meet the discerning preferences of modern homebuyers and investors. With a track record boasting over $1 billion in residential new development sales, Monica possesses a deep understanding of the intricate and dynamic New York City market landscape. Her customized marketing strategies, meticulously tailored to suit each client and property, eschew generic approaches in favor of highlighting the unique attributes of each project. Among the notable developments successfully marketed and sold under Monica's guidance are The Gretsch Building in Williamsburg, Brooklyn; Zephyr Lofts in Jersey City, NJ; J Condominium in DUMBO, Brooklyn; The William Beaver House in the Financial District; Apple Bank Building at 2112 Broadway; 235 West 71st Street; and The Hit Factory at 421 West 54th Street. Backed by over 30 years of collective expertise in the New York Metro marketplace, The Novo Team is well-equipped to deliver unparalleled results. Our comprehensive suite of services encompasses New Development Marketing, Processes and Controls Design, Brand Management, and Licensing,